Building a good presence in social networking platforms such as Twitter, Facebook and Google+ will be a central part of any digital marketing strategy. A strong presence can enhance the visibility of your online business, and is a great way to collaborate with your customers in a more personal and direct level relationship. With a strong presence in social media a ready audience comes closer to you and this audience will share your promotional actions and messages, thus extending its reach and growth of your business.
Search engine optimization is connected with the increase of natural or “organic” rankings of your website in search engines for specific keywords. When someone searches the Internet for products and services that you offer, you want them to appear over your competitors, or at least to ensure that your business is highly visible. A good SEO strategy (Optimiser in search engines) includes good targeting keywords which are directly connected with the purpose to keep your content fresh, new and relevant in all search engines.